Snapchat Models: Top 11 to Watch in 2025
Snapchat models dominate Gen Z engagement, driving 5B+ daily Snaps globally. These models combine authenticity, niche expertise, and AR innovation to shape trends. Below, explore 2025’s top Snapchat models, their backgrounds, and subscriber growth strategies.
1. Katie Austin
Snapchat Subscribers: 489K
Background: A second-generation fitness Snapchat model, Katie Austin leveraged her mother Denise Austin’s legacy to build a 420+ workout app. Former Sports Illustrated Swimsuit model and USC athlete.
2025 Focus: Partnering with Adidas on AR yoga lenses and Clinique for wellness campaigns.
Why Watch: Her “no-makeup” gym Snaps make her a relatable for health enthusiasts.
2. Hannah Stocking
Snapchat Subscribers: 1.55M
Background: This STEM-educated Snapchat model transitioned from Vine fame to viral science-comedy series The Science of Beauty. Degrees in Biology/Chemistry fuel her content.
2025 Focus: Google-backed AR experiments debunking skincare myths via interactive Snaps.
Why Watch: Her 92% swipe-up rate proves models thrive in edutainment.
3. Chantel Jeffries
Snapchat Subscribers: 4.31M
Background: From Wilhelmina model to DJ-producer, she blends Euro-house beats with Ibiza travel vlogs. Performed at Coachella and EDC Las Vegas.
2025 Focus: Snapchat-exclusive DJ masterclasses via Spotlight’s vertical video tools.
Why Watch: Behind-the-scenes studio Snaps attract 3M+ aspiring music Snapchat models monthly.
4. Katie Feeney
Snapchat Subscribers: 1.1M
Background: Snapchat’s first $1M Spotlight earner (2021). Penn State journalism student turned Washington Commanders’ social correspondent.
2025 Focus: NFL sideline reporting using Snapchat’s dual-camera feature.
Why Watch: Her dorm-to-field Snaps mentor student Snapchat models pursuing sports media.
5. Alyssa McKay
Snapchat Subscribers: 2.14M
Background: Foster care advocate turned Snapchat model, earning $1M+ yearly via mid-roll ads. Starred in Hulu’s Leave No Trace.
2025 Focus: Streetwear brand Beyond Lost drops teased via Snap Map geofilters.
Why Watch: Raw Snaps about adoption trauma redefine vulnerability.
6. Josephine Skriver-Karlsen
Snapchat Subscribers: 3.8M
Background: Ex-Victoria’s Secret Angel turned body-positive Snapchat model. Promotes LGBTQ+ rights and sustainable fashion.
2025 Focus: AR try-on lenses for eco-friendly brands like Reformation.
Why Watch: Unedited “stretch mark” Snaps challenge beauty norms.
7. Gigi Hadid
Snapchat Subscribers: 5.2M
Background: Supermodel sharing farm life and mom moments. Walked for Chanel, Versace, and Tommy Hilfiger.
2025 Focus: Snap Originals food/travel series targeting culinary enthusiasts.
Why Watch: Her rustic cooking Snaps humanize A-list Snapchat models.
8. Bella Hadid
Snapchat Subscribers: 4.9M
Background: Mental health advocate Snapchat model chronicling Lyme disease recovery. Walked 250+ runway shows globally.
2025 Focus: Meditation channel with Calm app integration.
Why Watch: Anxiety-focused Snaps foster trust in wellness arena.
9. Alexandra Cooper
Snapchat Subscribers: 2.7M
Background: Call Her Daddy host turned Snapchat model dissecting dating culture. Former soccer player and Boston College alum.
2025 Focus: AI-powered comedy lenses mocking toxic relationships.
Why Watch: Her unscripted riffs align with her spontaneous vibe.
10. Emma Chamberlain
Snapchat Subscribers: 3.1M
Background: Coffee mogul championing “messy” authenticity. Launched Chamberlain Coffee in 2020.
2025 Focus: Netflix show teasers via 24-hour Stories.
Why Watch: Cluttered-kitchen Snaps contrast Instagram’s perfection, redefining luxury Snapchat models.
11. Addison Rae
Snapchat Subscribers: 4.5M
Background: TikTok dance queen turned Snapchat model directing Hollywood shorts. Starred in He’s All That (2021).
2025 Focus: Spotlight series films with $10M+ budgets.
Why Watch: Choreography Snaps drive 82% of Snapchat’s dance trends.
Why Snapchat Models Rule 2025’s Influencer Economy
These influencers thrive on the platform’s AI-driven discoverability and 300M+ daily AR interactions. With 75% of Gen Z trusting these influencers over ads, brands like Target allocate 30% of influencer budgets to these creators.
Becoming a Top Snapchat Model: 3 Tactics
- Harness AR Customization: Use branded lenses for 4x engagement.
- Cross-Pollinate Content: 89% of rising Snapchat models repurpose TikTok/YouTube videos.
- Analyze Metrics: Top Snapchat models retain viewers for 8+ seconds per Snap.
Final Insight
Snapchat models are 2025’s cultural architects, blending vulnerability with innovation. As AR try-ons and AI editing evolve, these creators will dominate Gen Z’s $360B spending power—making them indispensable for forward-thinking brands.
